campaign Longchamp Spring collection 2013
In the spring of Longchamp handbags 2013remained true to the general line of "creative movement" was instructed to continue a successful campaign a new choreographer. A native of Belgium, the author of Madonna's world tour «Blond Ambition Tour» - Golus Salim (Salim Gauwloos) presented his vision.
The main heroine of the campaign - Coco Rocha (Coco Rocha); said Marie-Sabine Leclercq (Head of Communications) Coco is the epitome of the brand - an optimistic, dynamic, kospomolitichnaya who loves fashion, but it is not a victim. In a couple of Miss Roche added a successful model Lisa Winkler - attractive blonde has already taken part in the campaign Longchamp Spring-Summer 2012, in the opinion of the said Marie-Sabine Lisa perfectly embodies elegance and sophistication, which - with the emergence of a range of brand ready-to-wear and accessories - is an integral facet Longchamp.
Reflecting the architectural theme, Longchamp (Longchamp) chose to shoot one of the terminals of the New York airport JF Kennedy, designed by Eero Saarinen (Eero Saarinen). Currently, the terminal was closed landmark with its aerodynamic curves of the facade and futuristic spirit.
The camera does not let go of the time-tested Max Vadukul (Max Vadukul). He was able to present an original collection of Longchamp bags 3D, Gatsby Sport and LM Cuir, connecting them with a line of clothing and shoes. In the story of the heroine are late for a flight and come running to the airport for Customs inspection gracefully overcoming all difficulties, managing to pick the belt bag like the color.
What new campaign without the film?
Along with the photo session was filmed video under the direction of Los Angeles SKINNY, who once specialized in music videos. Under the hit group Bee Gees "You Should Be Dancing" Coco and she finds a real buzz for airport security guards when inspecting suddenly start dancing. According to the choreographer, he was "encouraged by the way gay and carefree character, who will dance a disco. Coco and Lisa latest longchamp handbag 2013 - beautiful girls and stunning actress, energy on the court reigned magic, and the whole process will take a lot of positive emotions.
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